Thank you for defending childhood
Brief: Create a suite of communications to thank supporters and celebrate everything we achieved together in 2025. Leave them feeling appreciated and connected to our cause.
Thanking supporters is the best bit of my job, especially when you have great stories to tell. Whatever idea and assets my team produced, it needed to be adaptable for teams across Save the Children and resonate with a wide spectrum of audiences, from cash givers to legacy pledgers, shop volunteers to the Emir of Qatar. Here’s the film:
United under the idea of ‘Defending childhood’, I oversaw the creating of comms including a film, festive cards, a calendar, thank you emails, personalised letters, and a supporting communications pack for colleagues to adapt.
I also wrote Save the Children’s Year in Pictures, showcasing some of the award-winning photojournalists my team collaborated with over the year.
